The “Get It Girl” campaign was centered around women and activewear to promote self-love. It was also to show the collection of women’s products available. This campaign featured the rapper Saweetie as a brand partner.

‘Get it Girl’ campaign video


Homepage tile that corresponds to ‘Get it Girl‘ campaign- desktop

Saweetie Disruptor for the ‘Get it Girl‘ campaign

 

2nd Disruptor for the ‘Get it Girl‘ campaign

Championing women

//

Championing women //

Get it Girl landing page- desktop


Saweetie’s picks banner that goes over assortment of styles she is wearing or selected