I was the creative digital lead for the launch of the “Champion What Moves You” on the US site. It’s the first fully global campaign for Champion as a brand. As a brand, Champion’s mission is to provide ever ‘Champion’ a canvas to live their true purpose. This came to life with Champion tapping into a global network of real creators and putting them at the heart of the brand story. Creators with purpose is a creator with personal passion (harnessed their creative gifts) to make impactful contributions that are bigger than themselves.