Free People concept email and landing page design

I created a seasonal launch for new trends at Free People. The ask was for a compelling message for their customer with layout, hand-type & lettering,
and original textures and photographs. I considered color palette, overall mood, and how to incorporate current trends in graphic design. I also made process & mood-board documents.
I created all the textures and cursive typography with imagery pulled from the Free People website. I made a desktop and mobile experience to work across platforms easily.

Free People Email concept

I concepted a email for the seasonal launch of new trends at Free People. I created a gif with my hand-written typography
(that is the main message of the email). This email is optimized for mobile.

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Mood Board for trends

I researched what trends were coming up for Fall 2019 before completing my concept designs for Free People.
So I made a mood board and showed some of in process designs.