Naruto Homepage Launch- Desktop

Homepage placement of Naruto launch for context

I created the digital campaign for the Naruto collab launch, Champion’s first ever anime collection. I designed all assets across platforms: site, email and social media. I animated all the videos that highlights the individual characters jumping off the products. Working with the Naruto team in Japan, I made sure all designs were brand accurate since these characters are iconic. I coordinated all photo needs as well working with our internal photography team. This collaboration became one of the highest selling collabs Champion has ever had.

Launch email for Naruto collab

Disruptor within assortment

Naruto launch for social media- story

Email pre-launch for Naruto collab

Banner (mobile) above the Naruto assortment and video would play at top of page

Banner (desktop) above the Naruto assortment and video would play on left side