Concepting sustainability project for Belk

Belk wanted to tap into individual ideas from their creative teams. One of my ideas/micro project was Belk taking a stand on climate change. This would show the commitment to future generations that Belk cares about them and causes important to them. All Retailers, even high-end retailers, are making promises to reduce their impact on the environment. I felt if we didn’t address it now it would be too late to make an impact or real change. Belk also could tap into the idea of making products out of sustainable or recycled materials.

Sustainable landing page

Instagram story

External display ads

Concepting PEt project for Belk

Belk wanted to tap into individual ideas from their creative teams. One of my ideas/micro project was Belk launching a pet line that would use patterns and looks from their private brands like Crown & Ivy and New Directions. You could buy a clothing item that could match your dogs collar, harness, etc.

Pet Landing page

Instagram story

External display ads