Junior rebrand user journey

With a rebranding of Belk, I thought it would be a great opportunity to solve the issue of the customer not knowing what products are within the sale. I created a customer experience in figma from a email to the landing page (for mobile, desktop and tablet). Visit here to get the full experience for desktop and tablet.

Customer persona & experience map

I established what customer we are targeting with this sale. The junior customer is looking for a deal & clearly knowing what items are on sale. This collected knowledge guided me to design the best experience for her.

Belk rebrand with Proxima

Belk was rebranding so I was asked to explore designs with the typeface Proxima. I wanted to see what headlines could look like with the different font variations (heavy to thin). I mocked up what it could look like on homepage and beauty since those spaces have a lot of information. I also wanted to explore how the typeface would work with sale names.